Golden Fleece Hotel , case study Essay Example | Topics and Well Written Essays - 2500 words

Golden Fleece Hotel , case study - Essay Example This report contains multitude of examples, through scholarly and pragmatic articles, researches and surveys that prove the point that information systems and internet applications in today’s world are all the tools you need to succeed in a business if you have proven yourself in the skill you excel at, or the business you work in. This business report can serve as a persuasive read for the owners of the Golden Fleece Hotel, who will benefit greatly with the installation of information systems to improve efficiency and effectiveness of their strategy. Having the state of the art information system can help them gain on the competitive front as well. Business operations in the hotel management business can make or break the business. Branding and maintaining quality is the way to move forward (Ralph, 2008). This consultancy is being provided by the IM consultants who are an Information Systems Consultancy firm. They provide information systems solutions to business all over the world. Methodology: This report incorporates a lot of secondary information. Secondary information is the data collection from the researches that have already been conducted and articles that have already been written. ... All references have been cited towards the end of the report. Academic sources and journals have been used where necessary to validate the theoretical framework of hotel management. Real life examples have also been employed that further validate the recommendations made towards the end of the report. Golden Fleece Hotel: The Golden Fleece boasts of a rich history; it is relatively new in the hospitality industry and has made its mark through the exceptional service they provide their customers. Since its inception in 1999, it has been moving upwards and seeing success; however, times changed as the hotel entered its 8th year of operation. A number of factors can be attributed to this change. According to research it has been proved that organizations can plan all they want; if they are unable to act according to the changes that take place in the external environment, their strategy will not work. The strategic plan should keep in mind the forecast of changes that may take place in consumer preferences, economical conditions, political environment etc. Therefore, environmental analysis serves as the key to making the right decisions. The management of Golden Fleece was not able to predict that changing nature of business and technology and has suffered duly because of it (Ralph, 2008). According to Silver, information systems are implemented to increase efficiency and effectiveness of the work processes in an organization. There are many types of systems that can be utilized, according to the decision making and information needs of the organization. When it comes to hospitality management the biggest need for the hour is to assimilate